Starting July 1, that's changing.

Hawaiian Airlines will stop serving complimentary meals to most economy passengers flying between Hawaii and the U.S. mainland. Instead, travelers will be able to purchase meals before their flight from a new menu featuring local-inspired dishes.

For passengers, the change means another travel perk is moving behind a paywall.

For Hawaiian Airlines, it's part of a larger effort to boost revenue while keeping ticket prices competitive. Airlines across the industry have spent years charging separately for services that were once included in the price of a ticket, from checked bags to seat assignments and priority boarding.

The move is likely to generate mixed reactions.

Some travelers may welcome upgraded meal options and the ability to choose what they eat. Others will see it as the loss of one of the few things that made flying Hawaiian feel different from other airlines.

The timing is notable as Hawaiian continues integrating operations with Alaska Airlines following the merger. While the airline's branding and onboard experience remain important selling points, the economics of modern air travel continue to push carriers toward more fee-based services.

For Hawaii travelers, the message is simple: if you're flying economy after July 1, don't assume lunch is included.