Emotional Branding: The Small Business Owner’s Secret Weapon

In today’s society of endless advertisements, seas of faceless companies, and billions of interjecting products, the modern entrepreneur is a victim of the mistakes of big business.

The blatant and “in-your-face” style that worked in the late ’80s and through the 1990s has left a sour taste in the mouth of the consumer of the internet age.

SPAM and pop-up ads, junk email, and half-hearted social media marketing have made today’s potential customer very weary of your adverts.

This is where the secret weapon comes in:

Emotional Branding

This is your shot at the upper hand, small business owner. Gutsy entrepreneur.

You are not a giant, faceless company full of nodding yes-men who “BELIEVE” they know what Average Joe thinks and feels.

You are Average Joe.

You live and breathe in the same neighborhoods, restaurants, grocery markets, and discount stores as the everyday person.

The only difference is, you have decided to run a business.

Connect With Your Customer

You can connect emotionally with your brand and the consumer by listening purely to the consumer.

Find ways to make them feel:

  • Included

  • Important

  • Like they are a part of it

Don’t get me wrong. I am not saying to “make them believe it.”

I am saying:

ACTUALLY DO IT.

The honesty in advertising has plummeted along with the trust of brands.

The small business owner has the chance to change this, as well as change the game of business, as long as they respect the mind of the modern potential customer.

Stop Selling. Start Connecting.

Marc Gobe, a visionary in emotional branding, says that one of the biggest mistakes a company can make is to impose upon the potential customer by shoving ads down their throats.

He explains that this approach leads to a distrust of the brand.

Instead, he believes that connecting with the consumer first and branding with them emotionally will lead to greater success.

Watch the Video

Please watch the video attached to this article and get a glimpse of the truth in today’s advertising and branding.