Landing Pages & Why You Need One!


April 9, 2015 Facebook Twitter LinkedIn Google+ Columns


landing-page-hawaii

By Norman Kaui

Landing pages can help you increase conversion rates. You can use them in response to a call to action from your online, print, radio, or tv ads. They display sales copy that is an extension of your advertisement or link potential customers are following. 

The information you collect on landing pages can be used to fine tune your message, collect customer information and learn more about your customers behavior.  

The sole purpose of landing pages is to collect information and increase sales.  

Landing pages are a great way to validate and test new products and services.   They can also be used to launch a quick online presence to validate your next startup idea.

Landing pages allow you to test the waters before you go all in. 

If you don’t know how to create a landing page hire a web designer or do a Google search for  “landing pages“.  There are a number of companies out there that allow you to built, monitor and track results in minutes.  

 

Once you created a page, test it!   Send it to a few trusted friends to get some feedback.  

Now run some small online ads with Facebook Ads or Google Adwords to test the market.  

If you don’t like the results, revise your ad copy and start again or abandon your idea and start a new one!   🙂

Here’s a video that shows you how to land customers with landing pages:

Ryan Ferrier, the President of the 60 Day MBA, suggests that you include the following on your landing page:

YOUR HEADLINE PROMISE
3 BENEFIT BULLET POINTS – THE BEST, EASY, FAST, etc.
INVITE – JOIN US, NEW MEMBERS RECEIVE…,etc.
TIME SENSITIVE – ENDS SOON, HURRY, LIMITED OFFER, etc.
ASK – BUY NOW, SIGN UP, etc.
GURANTEE – 100% Money Back Guarantee
BONUS – Free Coaching, Free product, etc.
2ND ASK – BUY NOW, SIGN UP, etc.