Japans “Tuna King” paid $636,000 for this Ahi Bluefin Tuna

January 4, 2017 Facebook Twitter LinkedIn Google+ Food,News

Japan’s famous “Tuna King” has done it again — paying more than $600,000 for a single fish.

Sushizanmai chain owner Kiyoshi Kimura (aka Tuna King) paid top price at the fish auction in Tokyo’s on Thursday, bagging a prized bluefin tuna for an eye-watering 74.2 million yen ($636,000).

Tuna King

At that price a single piece of fatty tuna sushi would cost roughly $85, or 25 times the $3.4 that Kimura charges for the product at his 51 stores across Japan.

“I feel it was a bit expensive, but I am happy that I was able to successfully win at auction a tuna of good shape and size,” Kimura said.

Kimura has built his successful chain into a national brand by paying big money at Tsukiji’s first auction every year — he has now won for six straight years — essentially using the event for publicity.

He paid a record $1.8 million for a bluefin — a threatened species — at the New Year auction in 2013, outbidding a rival bidder from Hong Kong.

Last year, he faced no formidable rival and paid a bargain $117,000 for a 200-kilogramme tuna.

On Thursday, Kimura made the rounds of Japan’s major networks, telling viewers the tuna will be cut and distributed among his restaurants.