A Community-Based Model of Marketing!

June 22, 2013 Facebook Twitter LinkedIn Google+ Press Releases

be our guest north shore

HALEIWA, Hawaii (JUNE 22, 2013) Begun in 2011 by two local, female entrepreneurs who saw a need to assist the small businesses of their North Shore community, Be Our Guest is an up and coming success story! In traditional advertising cost is a major barrier and small businesses needed a collective way to reach out to the visitor industry.

be our guest north shore

Kirsten Garrabrant and Demery Mezin found a way to meet this need. They set about to create an innovative community model of marketing and support for small, local businesses,which has been so successful they are now in the process of expanding island wide! While their multi-media marketing strategy supports our locally owned and operated, small businesses, there are certain inclusion criteria which must first be met. Each listor must show themselves to be a trusted, quality, local business before they are invited to participate. All listings in their directory are considered as highly regarded recommendations to visitors and so must be personally approved by the Be Our Guest team. The Be Our Guest muti-media package includes a printed directory which is distributed to IVPs and hotels, as well as a website, facebook page, and other social media outlets, reaching over 500k viewers annually!

The website features editorials, coupons, maps, a calendar of events, weekly blogs, and a much more! Their newest outreach is their “Explore” cards. Available at participating businesses, these cards give visitors immediate access to the website via a QR code so they can pull up information on the go! With the addition of their new sales team and their island-wide expansion, Be Our Guest is growing by leaps and bounds, but their focus remains on the preservation and promotion of one of Hawaii’s precious commodities…locally owned and operated small businesses.


Contact: Demery Mezin
Mailing Address Street : P.O. Box 1228, Haleiwa, HI 96712
Contact Phone:  (808) 744-6627